Market Research and Analysis

We uncover market opportunities, and sometimes, marketing and sales challenges, that you might miss. Our market research and subsequent data analysis yields solid, factual, and verifiable information that is directly relevant to your specific needs, not the needs of every other company in your industry. We combine quantitative market research (data gathering, statistical analysis, graphs, and charts) and qualitative market research (live interviews, focus groups, and telephone) to give you a balanced and accurate picture of your market.

Our Approach to Market Research

Some the techniques we use to get meaningful insights from our market research efforts are:

• Survey design and execution: we invite respondents, gather their views, analyze it, and produce reports.
• Individual interviews: we conduct individual in-person and/or through phone interviews with customers, employees, managers, business owners, industry experts, and so on.
• Focus groups: we run focus groups and round-table interview interactions.
• Feasibility studies: businesses need to first make sure that the opportunity they want to pursue exists in the market before they enter it to avoid losses. We do that.
• Competitor studies and analysis: we research market competitors to help our clients make informed decisions.